Growing Your Brand through Google Ads and Digital Solutions
Google Ads is an online advertising platform developed by Google that allows advertisers to pay for advertising space over the Google Ads network.
It allows your potential customers to be put into contact with your brand when actively searching for your products.
One of the key advantages to Google Ads is that your budget is only expended when an audience member clicks and ad to visit your site or promotional landing page.
How Google Ads Works
Google Ads works by allowing advertisers to bid on certain keywords in order to have their clickable ads appear at the top of Google’s search results page.
To do this, advertisers identify the keywords they want to bid for on Google Ads and determine how much they want to pay. These keywords are then paired with ads which are displayed with relevant search queries.
Benefits of Google Ads for Your Campaign
- Increase brand awareness;
- Achieve results in less time than through SEO;
- Obtain measurable results and insights into consumer opinion of your brand;
- Create and target ad campaigns based on user demographics.
Google Ads Success Stories
Google Ads and Search Marketing holds a number of benefits for businesses and industries of all shapes and sizes.
The following case studies represent brands of varying scales to demonstrate this. Please note, that for the protection of our own clients, we have elected to share insights from brands that have published their success stories to the public, and have not used details relating to our own clients’ campaigns.
Brand Building: Intel
Intel represents a massive, globally recognised brand; but they didn’t get there by chance. It was only through decades of consistent work that their brand grew into the giant that it is today.
Over the past few years, Intel has made search a key part of their marketing strategy in creating insights for consumers, businesses and IT professionals, and growing brand awareness over various media channels.
In addition, this also allowed Intel to predict consumer behaviour with measurable insights generated from their Google Search campaign, that could be used to further refine their strategy.
For further details, an in-depth case study on Intel’s Search marketing campaign can be found here.
Increasing Conversions: Accor Hotels
The hospitality industry is a remarkably competitive one and as such, is the ideal vessel for Google Ads campaigns. Accor Hotels embarked on a Google AdWords campaign (now Google Ads) with the following goals in mind:
- To increase awareness and presence of the Accor Hotels brand;
- To make the online booking experience relevant and seamless;
- Increase traffic and conversions to the Accor Hotel website.
Through a carefully optimised AdWords campaign, Accor hotels managed to reach these goals and achieved an increase in incremental conversions by 14%.
For further details on the Accor Hotels AdWords campaign, click here.
Boosting Revenue: Point It
Point It, a prominent game distributor that operates on a global scale needed an innovative and flexible approach to improving global game downloads and increasing their revenue through an approach that could manage online ads for a smorgasbord of international clients.
To help them solve this problem, Point It opted to use AdWords’ (Google Ads) flexible bid strategies, and achieved the following results:
- Increased return on advertising spend by 47%;
- Increased overall revenue by 8%;
- Increased conversions by 65%;
- Decreased cost per acquisition by 4%.
For an in-depth discussion of Point It’s Search strategy, click here.
Enhancing Sales: Miller’s Bakery
Miller’s Bakery is a relatively small operation when compared to the other cases mentioned above, but they were still able to leverage the power of Google Search to improve their marketing strategy substantially.
Some of the goals that Miller’s Bakery aimed for were as follows:
- Increase local website traffic;
- Direct more consumers to their store;
- Pique the interest of customers around the clock.
In order to achieve these goals, Miller’s Bakery upgraded to AdWords (Google Ads) enhanced campaigns, optimised bids for local marketing and produced mobile-specific ads.
To this end, Miller’s Bakery achieved outstanding results with increased site visits of 20%, a 100% improvement on conversions, as well as an increase in local clicks by 35%.
For more details on Miller’s Bakery’s search campaign, click here.
Contact Digital Solutions for Details
Looking for the right approach to pay-per-click advertising on Google Ads? Contact a representative from Digital Solutions today to find out more about our offers on search marketing, or for details on our various digital marketing services.