If you are running an e-commerce website, then you are likely no stranger to the consistent work and development that it takes to keep on offering your consumers (and potential consumers) what they want from your site.
You need to constantly be improving on your SEO efforts, using pay-per-click advertising to get your brand and products into the public eye, while also taking to social media to ensure that your online store is constantly engaging with potential and existing customers.
However, regardless of what your efforts have been throughout the year, now is the time to up your game, since this is the time that the bulk of your consumers will be looking to start shopping, and they will also want to be doing it away from the mad rush of masses all with the same idea.
Black Friday: A Not-So American Event
Black Friday (however you feel about it) is around the corner, and if you run an e-commerce website, this particular day probably marks an opportunity to outdo yourself. Many online retailers count on Black Friday alone to make up the bulk of their annual sales, and this year will prove to be no different.
You do, however, need to prepare for this, and there is a lot to consider. For starters, you need to make sure that your site and its offered products are visible to those to whom you want to sell. For this, optimization isn’t quite enough, you will also need to do some thorough social media marketing to ensure that people are engaging with your offers, even if you aren’t planning on converting them until Black Friday hits.
Readying for the Festive Season
Once the hype around Black Friday dies down, you need to consider sales over the festive season, which will also account for much of your annual profits if you do it right. Still, the same rules for marketing apply since competition for online stores will be fierce, with a number of big contenders to stand against.
Online stores stand to benefit here by using platforms like Google Ad’s display ads which will show your offers in image format to those who might be interested in them. Even if they aren’t planning on purchasing those items just yet, by the time festive season shopping comes around, they will know to get these offers from your online store.
Contact Digital Solutions for Details
There is a lot that goes into fostering a healthy ecosystem for online marketing, which is why many companies prefer to outsource these efforts to digital marketing specialists with the experience and resources to get the most out of returns on investment.
If you would like to know about our offers on digital marketing, be sure to get into contact with a representative from Digital Solutions today.